Introducing Erin Corn Today's guest joining us on the Join Up Dots business podcast is an  expert in navigating the micro nuances that make social media so effective, whilst dodging the pitfalls that trap so many people. As she says "Social media advertising has become increasingly complex. Using my knowledge gained from her 14 years of experience at companies including, Facebook, Instagram, and Amazon, I specialize in performance marketing to deliver a higher return for businesses.​ ​While at Facebook, I partnered with startups to Fortune 500 companies to implement marketing solutions and serve as an expert consultant. ​ At Instagram, I led Product Marketing Communications for the Instagram Ads global rollout and developed their first-ever digital marketing campaign.  ​Most recently, I managed the Client Services team at Amazon overseeing Entertainment advertisers.   Over the course of her career, Erin has worked with brands such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals,  USAA, Warner Bros., and ABC. So why do so many people make a complete mess of building an effective social media strategy no matter how large their budget? And where should people start today when launching their own online success, twitter, Tik Tok, Snapchat? Well lets find out as we bring onto the show to start joining up dots, with the one and only Erin Corn. Show Highlights During the show we discussed such weighty topics with Erin Corn such as: Erin shares why social media is so powerful, simply as your customers are on there so go and talk to them....they're are waiting for you. The reasons why Twitter has not hit the ground running, and is in Erin's opinion a pale version of what it could have become. Erin openly discusses the addiction that social media has on us all, and the steps that we can take to control it.. And lastly….. Erin remembers the humbling days of beginning her fledgling business, and why her backstory just gave her a foot in the door and nothing else. How To Connect With Erin Corn Website LinkedIn Return To The Top Of Erin Corn If you enjoyed this episode with Erin Corn, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Full Transcription Of Erin Corn Interview David Ralph 0:01 Once upon a time, there was a guy with a dream, a dream to quit his job to support himself online and have a kickoff live. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots. Intro 0:27 When we're young that we have an amazing positive outlook about how great life is going to be, but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:52 Yes, good morning. Well, good morning and thank you for being here with Join Up Dots really appreciate you is as always And I appreciate today's guest who we've had a few technical issues but she overcame like a monster. And now she's sitting there ready to be grilled, thrown left thrown right and try to convince me that social media is the way forward because she is an expert in navigating the micro nuances that make social media so effective, was dodging the pitfalls that trap so many people that actually says social media advertising has become increasingly complex. Using my knowledge gained from 14 years of experience at companies including Facebook, Instagram, and Amazon. I specialise in performance marketing to deliver a higher return for businesses. Now while at Facebook, I partnered with startups to fortune 500 companies t