Todays guest coming onto the show brings over two decades of branding and digital marketing experience with her everywhere she goes She is the author of the book What's Working Now? YOU-centric Marketing, and also the founder of  Think Media. She has been featured in Yahoo Finance, The Ecommerce Times, The New Food Economy, and Brand Experience Magazine, just to name a few, as a branding expert. She has personally worked with brands such as Kellogg's, Visa, Marriott, and Apple so she knows what goes into advancing a great brand. She’s overseen multimedia divisions ranging from a few million to over $300 million in revenue. Now when she isnt spending time in her Denver home, with her husband, two kids and dog, she leads a team of talented digital marketing experts. From strategy, to creation and production, to execution, they know what it takes to deliver the performance and customer experience outcomes that your brand desires. As she says "Work doesn’t feel like work when you’re passionate about helping customers grow. We want to help your business succeed. We want your customers to think about your brand first when making purchasing decisions." And this focus can help with low brand awareness, a huge problem if you are in a pool of huge competition, or reaching new customers. To stimulating those comments, re-shares and customer engagement on Social media. So why do we see time and time again, companies and individuals fall into the trap of being boring with their branding, instead of insightful and uniqiue? And what are the things that any newbie can pay attention to when trying to get their branding right? Well lets find out as we start joining up dots with the one and only Shahla Hebets Show Highlights During the show we discussed such weighty subjects with Shahla Hebets such as: We share how every entrepreneur struggles at the beginning and fall into a miserable world of "where did i go wrong?" but this is perfectly ok.. Why great branding is sharing a vision that insights and inspires the customer to see themselves in a different way Shahla discusses the myth of the overnight success and why the world is more and more looking for the lazy way to success. And lastly...... We talk openly about the "scare" factor of putting yourself out there, but its the key to getting the success that you want. How To Connect With Shahla Hebets  Website Twitter Facebook Linkedin Return To The Top Of Shahla Hebets  If you enjoyed this episode with Shahla Hebets, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Audio Transcription Of Shahla Hebets Interview David Ralph 0:01 Once upon a time there was a guy with a dream a dream. He's Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. BU Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:56 Yes, hello there. Good morning, everybody. Good morning. And welcome. Welcome to Join Up Dots. Yes, the podcast that is rolling into its sixth year, rolling out to about 2000 episodes. And still people come along and say I just stumbled across here. So if you have just stumbled across this, thank you so much for being here. And of course, thank you so much to today's guest who has rolled out of bed at six o'clock in th