In this episode, I share my interview with Alanna Brannigan, an SEO expert who places great emphasis on strategic content creation. Alanna's the founder of Harvest Moon Marketing, a boutique digital marketing agency that specializes in SEO and content marketing. She has more than six years of experience as an SEO specialist and has worked with companies of all sizes, from multi-million dollar corporations to mom and pop shops. What I like best about talking shop with Alanna is that she has a way of talking about SEO that doesn't make you want to fall asleep or get super overwhelmed. She's able to explain pretty complex concepts in inviting and accessible terms. Let's get into beginner SEO with Alanna. In this episode, we'll be covering: What are some of the most impactful tactics that ecommerce jewelry business owners can be implementing? Why should ecommerce business owners consider publishing blog content? In Google Analytics, what are the most important metrics to track for SEO and for business success in general? …and more! Sparkle Award: 2022 DESIGN EXCELLENCE AWARDS - https://accessoriescouncil.org/design-excellence-awards News Articles: Why you shouldn’t cut back on marketing during a recession - https://venturebeat.com/business/why-you-shouldnt-cut-back-on-marketing-during-a-recession/ Why some brands are making small-scale zines and magazines - https://www.marketingbrew.com/stories/2022/11/10/why-some-brands-are-making-small-scale-zines-and-magazines This marketplace is helping small brands find short-term retail space - https://www.retailbrew.com/stories/2022/11/09/this-marketplace-is-helping-small-brands-find-short-term-retail-space Connect with Alanna: https://harvestmoonmktg.com/ Transcript: https://joyjoya.com/jewelry-seo-crash-course