5 min listen
264 - Uncover the Story for Your Jewelry Brand
264 - Uncover the Story for Your Jewelry Brand
ratings:
Length:
40 minutes
Released:
Nov 6, 2023
Format:
Podcast episode
Description
Episode #264 - "Uncover the Story for Your Jewelry Brand" Welcome to Episode #264. Today, we're diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity. Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary to elevate a product beyond a mere commodity. We must remember that jewelry, while desirable, is not a necessity like food or water. It's easy to fall into the trap of believing that your jewelry will automatically attract attention. But a piece of jewelry becomes infinitely more appealing when it's accompanied by a story that resonates with the customer on a deeper level. Unearthing and sharing these stories can sometimes be challenging, but that's exactly what we'll be exploring in today's episode. We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before we dive into our conversation with Hilary, I'd like to delve into the importance of intertwining your brand with a narrative. I'll explore the methods to extract a compelling story from your product or collection and, importantly, how to articulate and amplify that narrative to make it clear and resonant for your audience. Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/ Transcript: https://joyjoya.com/storytelling-jewelry-marketing 00:00 Start3:04 Primary Episode Content 18:17 Interview 33:38 The Gold Mine
Released:
Nov 6, 2023
Format:
Podcast episode
Titles in the series (100)
6 - Creative Ways to Thank Customers for Their Jewelry Purchases: With Thanksgiving just a few days away, you’ll want to consider how you can thank your customers for choosing to purchase your jewelry. In today’s marketplace, customers have many options, and you should never take their support for granted. When... by Joy Joya Jewelry Marketing Podcast