4 min listen
257 - Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing
257 - Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing
ratings:
Length:
36 minutes
Released:
Sep 18, 2023
Format:
Podcast episode
Description
Episode #257 - "Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing" In Episode #257 today, we're chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It's super important to remember: merchandising and marketing kind of need each other to shine. While merchandising aims to sweeten the customer experience and product appeal, marketing often focuses on drawing customers to the digital or physical store - and marketing also nurtures relationships with customers over time. Merchandising helps keep things interesting. We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before jumping into our chat with Hilary, I'll talk about why merchandising matters so much for the success of your marketing, why you could be assuming your customers know more than they do about your products, and how you can get merchandising and marketing to work hand in hand. Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/ Transcript: https://joyjoya.com/merchandising-meets-jewelry-marketing 00:00 Start 2:27 Primary Episode Content 15:31 Interview 29:26 The Gold Mine
Released:
Sep 18, 2023
Format:
Podcast episode
Titles in the series (100)
1 - How to Prepare Your Jewelry Marketing for 2019: Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be allocating your budget and efforts. At the 2018 GIA Symposium, Scott Galloway – marketing professor... by Joy Joya Jewelry Marketing Podcast