30 min listen
Relish: Lesley Eccles, Founder and CEO
FromHitting The Mark
ratings:
Length:
46 minutes
Released:
Jan 3, 2020
Format:
Podcast episode
Description
To kick off 2020 I have an entrepreneur on Hitting The Mark who knows a thing or two about how to build a brand. From co-founding fantasy sports unicorn startup Fanduel to being left with nothing after their company's $465M acquisition. Today we will dive into Lesley Eccles' brand experiences while chatting about her new startup Relish. It is a fascinating story with - as you may imagine - plenty of branding insights along the way. This conversation with Lesley was both an honor and a delight, as you will be able to tell since it feels much more like a chat rather than an interview. We talk about how to build culture and instill values; about the emotional journey of running a startup; not to blindly trust data as you craft your brand; why every CEO should dedicate time to customer service calls; how to make it through the highest highs and lowest lows of entrepreneurship; how authenticity and sales should be the backbone of every successful startup, …and much more! Learn more about RelishSupport the show and get on monthly brand advisory calls with Fabian
Released:
Jan 3, 2020
Format:
Podcast episode
Titles in the series (100)
Dormitus Brands: Mark Thomann, Founder: Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice. Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revitalization company, Dormitus Brands, are currently collaborating on reinventing the soda brand Slice as a "better for you" beverage. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. Mark has been doing this for a while and gained an enormous amount of knowledge and his passion is contagious. You can lea by Hitting The Mark