30 min listen
Good Good: Gardar Stefansson, CEO & Co-Founder
FromHitting The Mark
ratings:
Length:
44 minutes
Released:
Mar 11, 2022
Format:
Podcast episode
Description
Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products.To me, startups like Good Good are extremely exciting since they have to embody all the components of great brand strategy: From starting with a niche product for a niche audience - while allowing the brand name and design to survive any pivots - to shared values, a great name, impactful design, all the way to creating a tribe that the big competitors can’t steal away from you. And doing so from a nordic island.Gardar and I talk about all of that and it is a wonderful story of accidental - as well as planned - brand success with many insights marketers and founders alike can learn from.
Released:
Mar 11, 2022
Format:
Podcast episode
Titles in the series (100)
Dormitus Brands: Mark Thomann, Founder: Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90's PepsiCo drink, Slice. Mark is an entrepreneur who is dedicated to both relaunching iconic dormant brands as well as investing in early-stage consumer packaged goods companies, focused on better for you products. His fund, Spiral Sun Ventures and his brand revitalization company, Dormitus Brands, are currently collaborating on reinventing the soda brand Slice as a "better for you" beverage. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. This episode is full of branding and startup nuggets that no entrepreneur or marketer should miss out on. Mark has been doing this for a while and gained an enormous amount of knowledge and his passion is contagious. You can lea by Hitting The Mark