This episode is brought to you by Sendlane.     Donda and Michael say, “We are really taking the granola out of naturals and mainstreaming it at an affordable price point that speaks to all people, all genders, all age groups. And it we made it inclusive. Because you, you're not inclusive if you only can speak to a small segment of people that can pay for products that we know make us feel better. And that really was the aha moment.” Today we interview Michael Marquis, CEO and Donda Mullis, Co-founder and Chief Marketing Officer of Raw Sugar. Raw Sugar is an aspirational lifestyle brand on a mission to promote clean and healthy living through products that are affordable, accessible, and good for the body and the soul.   We discuss the origin of the brand, business operations, ingredients, the mission and values and, most interesting, how they make clean, effective products affordable and accessible to all consumers. * Michael’s gratitude toward his family, daughters, and their support * The wisdom & lessons from Donda’s hard experience with family * Overview of the brand and their “clean for all” mission * Their focus on products that make you feel better * The Secret to building brand affordable and accessible to all consumers * Why price point and great products keep people buying * Why you must have an aligned set of values internally and externally * One of their biggest launches: Raw Sugar Kids launch * Their Raw Sugar Deodorant line * Where consumers should start their journey with Raw Sugar * Why brands need to authentically listen to their audiences * Parting thoughts: Do what you love and Don’t follow profits, follow purpose Join Ramon Vela, Michael Marquis and Donda Mullis as we break down the inside story of Raw Sugar on The Story of a Brand. For more on Raw Sugar, visit: https://rawsugarliving.com/ Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now. * This episode is brought to you by Sendlane. Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!