You have a great product, now what?In this episode, Manny Lubin shares a lot of valuable insights on how to communicate your product's greatness to the right audience and let them know the path of least resistance to purchase it. He shares their start, “we Googled, how to start a chocolate milk company?”, to the long-term goal that start-up businesses should have and how to achieve it. Order some Slate chocolate milk and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPut the right message in front of the right people and let them know the path of the least resistance to purchase it.The long-term goal for any start-up is familiarity in the consumers' mindset.Accept when something does not work and just keep on going.Be confident that your product is great, and make sure that you find the best way to put the best message in front of the best people and just keep going.Podcast: Unfinished Bizhttps://podcasts.apple.com/us/podcast/unfinished-biz-with-robin-and-wayne/id1316793216TODAY’S GUESTManny Lubin is the Co-Founder of Slate Milk.Slate is a line of lower sugar, higher protein, lactose-free chocolate milk for those trying to be a little healthier but never stopped craving their favorite chocolate milk.Connect and learn more about Many and Slate Milk here:Website: https://slatemilk.comInstagram: https://www.instagram.com/slatemilk/?hl=enLinkedIn: https://www.linkedin.com/in/manny-lubin-56329785/We love our podcast community and listeners so much, that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!