Alitzah Stinson is a shining example of what happens when you are your customer. Her commitment to excellence at every level of the business, from manufacturing to social media and a topnotch unboxing experience has led to the inspirational success of Ivory Paper Co. In today’s episode, Alitzah and Jordan discuss a wide range of ways to stay aligned with your values and serve your customers at the highest level. So much of what is covered is widely applicable and you will likely find a gem or two to add into your mix. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEWhen you are your customer, you will always stay true to the mission of your brandLook for unique opportunities to innovate that set your brand apartA truly exciting unboxing experience will delight the customer and market your brandInfluencer marketing win: Exchange products for posts!TODAY'S GUESTAlitzah Stinson is the Founder and CEO of Ivory Paper Co. As a planner enthusiast herself, she created a brand that is highly engaging and empowering! Ivory Paper Co is a premium brand of planners for modern women. They feature monthly, weekly, and daily layouts that you can still freely customize based on your lifestyle. They have the All-One-Planner, Budget Planner, Academic Planner, and Desk Planners! Find the perfect planner for you and start keeping track of your schedules and whereabouts with Ivory Paper Co.Check out Ivory Paper Co on LinkedIn or visit their website at https://www.ivorypaperco.com. Connect with Alitzah LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind