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Ep 279: Leveraging a Successful Amazon Business into an International Brand With Garret Akerson, Kindred Bravely

Ep 279: Leveraging a Successful Amazon Business into an International Brand With Garret Akerson, Kindred Bravely

FromSecrets To Scaling Your Ecommerce Brand


Ep 279: Leveraging a Successful Amazon Business into an International Brand With Garret Akerson, Kindred Bravely

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
23 minutes
Released:
Dec 29, 2021
Format:
Podcast episode

Description

Selling on Amazon is a great way to earn money for your business, but in order to scale long term, you need to build your brand across multiple channels and platforms.In this episode, Garret Akerson, Chairman Of The Board at Kindred Bravely, talks about how they started as an Amazon brand then built their own presence on Shopify. He shares his experience of taking outside investments and having equity partners.Listen up and learn a ton from this episode!KEY TAKEAWAYS FROM THIS EPISODEHire team members that love your brand and are experts in their own right.You have to have great marketing to scale.Designing for yourself helps if you really know what you want.You can have a phenomenal product, but without great marketing, you are not going anywhere.If your brand is not built on repeat purchases, focus more on AOV (average order value) than LTV (lifetime value) for scaling.Be careful when choosing a partner or private equity firm.You can discount without discounting by bundling.Recommended Podcast: The Peter Attia Drive Podcasthttps://peterattiamd.com/podcast/Today’s Guest:Garret Akerson is a Chairman Of The Board at Kindred Bravely. As an entrepreneur for 12+ years, he has been a part of three founding teams, one merger, and one successful exit. I’ve led branding campaigns, $1M/mo. Digital media campaigns, operations, hiring, UI/UX, and product development.Kindred Bravely is an online clothing retailer for pregnant and breastfeeding moms. We are a fast-growing team based all over the world, with offices located in Oceanside, CA. Connect and learn more about Garret and Kindred Bravely here:Website: https://www.kindredbravely.comLinkedin: https://www.linkedin.com/in/garretakersonTwitter: https://www.twitter.com/geakersonThis month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required. Try Oribi for Free!We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply
Released:
Dec 29, 2021
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!