Growing a business organically takes patience. Rob spent two years in the weeds, doing every single job including product design, customer service, and marketing before he made a single hire or outsourced a single task. He was committed to building a lasting brand and a community and doing what it took to build a business on loyal, repeat customers. Now, Endūr is doing multiple 7 figures in sales per year from a group of super loyal customers. This episode is packed with useful insights on how to approach your business.KEY TAKEAWAYS FROM THIS EPISODEWhen you are building a brand, you just need to stay alive long enough to make sense of everything that is going on.Read your reviews. They are speaking for you!Be patient, take the time to make sense of your data, and get the right data.Ideas are worthless without execution.Audio Book Recommendation:The Tao of Charlie Mungerhttps://www.amazon.com/Tao-of-Charlie-Munger-audiobook/dp/B01NBJVU0RPodcast recommendation:My First Millionhttps://thehustle.co/my-first-million-podcast/TODAY’S GUESTRob Fraser is the Founder and CEO of Endur Apparel. As a 5x Canadian National Cyclist, he shaped endūr on the belief that an athletic mindset provides an all-encompassing infrastructure to enable learning and achieve success. Through this mentality, he cultivated a community that encourages one another to pursue their best selves and celebrates a full life journey through all of its trials and tribulations. Learn more about Rob and his company here:Website: https://www.endurapparel.comLinkedIn: https://www.linkedin.com/in/robbfraser/?originalSubdomain=caIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind