Today’s guest is a serial entrepreneur, SaaS growth strategist, thought leader & marketer. His work has been featured in Forbes, The Daily Stoic, GrowthLabs, ahrefs, and more. Brendan Hufford is the Founder of Growth Sprints, and he joins Casey Cheshire to discuss how SEO can help grow your team and company. Busted Myths:SEO and content can be done in a silo. TakeawaysThe best marketers have a lot of pattern recognition, but the problem now is that the patterns they can usually identify aren’t around anymore, for better or worse.SEO doesn’t happen by accident when you are writing a blog. You can’t rely on a blog to magically introduce SEO and solve all your issues.Most businesses need both demand generation and demand capture. The best way to start is by capturing existing demand and turning the demand into customers.If your company is going to have any sort of value, it can’t be solving a problem that nobody knows exists. You want to solve problems that are currently an issue for other people.When IP starts to resonate on sales calls, it then starts to resonate on customer success calls too. After that acquisition goes up, sales close a deal, revenue goes up, retention goes up, and activation goes up.When it comes to starting an IP discovery, there are two key pieces to think of; how do you figure it out and then what do you do with that information?Figuring out your IP comes from asking questions of your best customers or people in your ideal market, asking them what they are trying to solve or what they wish they knew before starting their company.A great way to get to the core of an issue for a client or potential customer is by mirroring them. If they mention a key phrase, say it back to them as a question and it will prompt them to provide a deeper answer. Quote of the Show:“ As marketers, we're only as good as our pattern recognition” - Brendan Hufford Shout Outs:9:38 Jay Acunzo 25:25 Benyamin Elias Book Recommendations:Never Split the Difference by Chris Voss Links:LinkedIn: https://www.linkedin.com/in/brendanhufford/ YouTube Channel: https://www.youtube.com/user/lpflyer88 SEO For The Rest Of Us website: https://seofortherestofus.org/ Growth Sprints website: https://growthsprints.co/  Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49ddSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_ShowYouTube: https://youtu.be/JkS7xFZpL6E  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/