Today’s guest is a global and marketing thought leader. A true visionary in the marketing landscape! Introducing Bob Stark, the Global Head of Market Strategy at Kyriba! Bob joins Casey today to discuss the significance of customer engagement and building lasting relationships. Prepare to gain valuable insights as Bob sheds light on the common misconceptions surrounding marketing and how it's often misunderstood. It’s an episode you don’t want to miss!Connect with Bob:LinkedIn: https://www.linkedin.com/in/bob-stark-b614883/Website: https://info.kyriba.com/request-a-demo-na-sem?gclid=CjwKCAjwtuOlBhBREiwA7agf1mHFksWSl0ffQxDbqGjrIIyxfhiqyIdInZnaQwsjLGvBHhJxKDRmHxoCoJAQAvD_BwETwitter: https://twitter.com/treasurybobWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/BH78tLguIMcHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/