Sure, talking about the importance of a corporate mission isn't as sexy sounding as the silver bullet promise of instant results, but there's a reason why some dealers make big money for longer while others seem to struggle month after month. With a massive curve ball thrown at car dealers around the world in 2020, many are starting to focus on the business items that matter most. In today's episode we're exploring why having a mission for your dealership will help you stay focused, have clarity, and eliminate the competitive landscape from what you're aiming to achieve. Does your dealership have a mission? Is it something everyone on the team understands, enjoys, and is passionate about? If not, you could be doing serious damage to your bottom line. Luckily, you can turn things around. Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/episodes Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com! Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro