Dealership operations are complex and contain a lot of moving pieces to grow. Matt Lasher, Marketing Director at the West Herr Auto Group, shares a crucial element to remaining focused and moving the ball forward. "It's about process and self-awareness. Each dealer has different priorities and things that they want to accomplish, and so it's about completing the non-glamorous work every day." Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/matt-lasher Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com! Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/