" When you try to be everything to everybody, you end up being nothing to nobody "  Mark Tewart  Welcome to the latest session of "The Dealer Playbook" podcast where best selling author and automotive sales trainer Mark Tewart sits down with the DPB team.Mark is the founder and CEO of Tewart Enterprises, a sales training company and author of the best selling book " How To Be A Sales Superstar".We are so excited to have had the opportunity to sit down with Mark Tewart. He has spent decades in and around the automotive industry and has helped thousands of automotive professionals take their dealerships to whole new levels. This guy is the real deal.In dealerships across the country even in todays market there is still talk can you make gross profit in a digital age? Well Mark Tewart says absolutely, and this session of "The Dealer Playbook" we discuss just that. "How To Increase Gross Profit Doing Business On The Internet" In this episode you will learn:- Getting away from the "price" is all that matters mindset- Proper engagement of online shoppers on the internet, phone and in person- How to attract online shoppers without focusing on PRICE- Tips on merchandising your vehicles online- "TLC" Thinking Like a CustomerAll of that plus so much more! This is a powerful episode covering a topic that the majority of auto dealerships struggle with. Mark Tewart is a true expert in the automotive industry and works with dealers across the country to help increase sales.Links and resources mentioned in this episode: Reach out and call Mark :888-2TEWARTMark's TwitterGet Mark's best selling book "How To Be A Sales Superstar" or get a download of a free chapter from his book:Mark Tewart's WebsiteYour turn to sound offDid you enjoy this episode of 'The Dealer Playbook"?Leave us your comments and feedback. We want to hear from you!Be sure to subscribe to "The Dealer Playbook" and get the latest episodes delivered to your inbox every week.