34 min listen
Optimizing the Customer Value Journey with AJ Roberts, CRO of Genesis Digital
Optimizing the Customer Value Journey with AJ Roberts, CRO of Genesis Digital
ratings:
Length:
46 minutes
Released:
Nov 25, 2021
Format:
Podcast episode
Description
A customer value journey works best when you’re able to meet the customer’s specific needs at each point along the way.
In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people in the knowledge industry? Everything is about the relationship now. People are more aware than ever of all the tips and hacks and manipulation and psychology. You’ve got to find ways to give them what they truly want and need.
Listen in for some inventive ways to keep pushing the evolution of the customer journey.
IN THIS EPISODE YOU’LL LEARN:
How to leverage behavior-adapted marketing (BAM)
What a lot of businesses miss when it comes to optimization and conversion mastery
How to move people to the best sequence to engage/entertain them
One of the best thing to come out of the pandemic (for marketers)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Genesis Digital
Webinar Jam
kartra.com
OUR PARTNERS:
Generate leads and improve sales with automated chatbots from Bot Builders
FREE trial of email and SMS marketing with Sendlane
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people in the knowledge industry? Everything is about the relationship now. People are more aware than ever of all the tips and hacks and manipulation and psychology. You’ve got to find ways to give them what they truly want and need.
Listen in for some inventive ways to keep pushing the evolution of the customer journey.
IN THIS EPISODE YOU’LL LEARN:
How to leverage behavior-adapted marketing (BAM)
What a lot of businesses miss when it comes to optimization and conversion mastery
How to move people to the best sequence to engage/entertain them
One of the best thing to come out of the pandemic (for marketers)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Genesis Digital
Webinar Jam
kartra.com
OUR PARTNERS:
Generate leads and improve sales with automated chatbots from Bot Builders
FREE trial of email and SMS marketing with Sendlane
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Released:
Nov 25, 2021
Format:
Podcast episode
Titles in the series (100)
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