Matthias Laqueur, business strategist with BossData, says many retailers who sell offline and online make a huge mistake when measuring the success of their digital efforts.  This is one of the most impactful ways this digital marketing agency is able to help clients get a better handle on key business indicators to figure out which levers to pull to get better results, using technology to find the right tools for the job.  The goal: aligning digital marketing strategy with business and revenue targets in a constantly changing landscape where what worked yesterday might not work today. They’re not afraid to move out of the digital marketing realm either in order to make successful campaigns for their clients. And within the company they’re not afraid to give every team member a say in important business decisions. We unpack all that and also talk about… 
The myth of the entrepreneurial mindset
How omnichannel marketing stacks up against ROPO – and vice-versa
Why they don’t sell “hours” to their clients
Ways retailers measure online revenue incorrectly 
And more