Rachel Johnson Greer | Amazon Insider Reveals Her Secrets

Bas Urlings | The Atypical Ecommerce Entrepreneur: You got into business for yourself to gain freedom and enjoy life. But then you get busy… and it never ends. It is possible to travel or do whatever else brings you joy, while still running a profitable ecommerce business, says Bas Urlings. In today’s con by Ecommerce Excellence

28 min listen

David Hoffmann | Why Having An On-The-Ground Presence Matters: Sometimes, life takes you on a journey and you end up where you need to be. This is exactly what happened with today’s guest, David Hoffman— who started off in retail, selling consumer electronics and is now the current CEO of Global Regency, an internati by Ecommerce Excellence

22 min listen

Leon Lewis | Attracting Customers With Mission and Product: Sometimes a business is more than just a business… even more than simply something you’re passionate about. Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a by Ecommerce Excellence

31 min listen

Linda Bustos | You Need to Spend Money to Make Money: Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly. We talk about how you can leverage all the capabilities Facebook o by Ecommerce Excellence

27 min listen

Ian Hammersley | Expert Ecommerce Growth Tips: Ian Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why. He and his colleagues have come up with a formula, using a group of key n by Ecommerce Excellence

38 min listen

Luke Peters | Better Alternative to Selling on Amazon: When you’re starting to sell products online, you might wonder whether you should you sell on your own ecommerce or stick with more established “brand name” retail platforms that have a wide reach. Ecommerce veteran Luke Peters says the big marketplaces a by Ecommerce Excellence

31 min listen

Tom De Bondt | The Two Types of Ecommerce Companies: There are pure ecommerce companies, and then there are traditional retailers that moved online while still maintaining an offline presence. To be successful, these two groups should approach the business with very different strategies, says Tom De Bondt, by Ecommerce Excellence

30 min listen

Adam Lean | A CFO for Small Businesses: Adam Lean helps small businesses, especially eCommerce companies, sort out their financials, i.e. “their books,” to figure out what changes they can make to maximize their profits. Turns out a lot of entrepreneurs are leaving plenty of money on the table by Ecommerce Excellence

30 min listen

Jason Goldberg | Mobile eCommerce Strategies for 2020: Jason Goldberg has quite a resume: a member of the National Retail Federation’s digital advisory board, Guest lecturer at the Kellogg School of Management at Northwestern University, chief eCommerce strategy officer at Publicis Group, a marketing agency h by Ecommerce Excellence

35 min listen

Matthias Laqueur | Measuring True Digital Profits: Matthias Laqueur, business strategist with BossData, says many retailers who sell offline and online make a huge mistake when measuring the success of their digital efforts. This is one of the most impactful ways this digital marketing agency is able to h by Ecommerce Excellence

27 min listen

Michael Anderson | Direct-to-Consumer: Helping Brands Connect Digital Demand to Supply: As an eCommerce company selling products across multiple online channels (for example, Amazon, your own site, eBay, etc.) with a single SKU there are several challenges, says Michael Anderson, CEO of Etail Solutions. You have to track inventory, account f by Ecommerce Excellence

32 min listen

Graham Charlton | Increasing Ecommerce Conversion Rates: As Editor-in-Chief at SaleCycle, Graham Charlton is part of the team that uses customer behavior and data on customers to help ecommerce sites to convert, retain or increase conversion rates. Graham says there is one part of the sales process in particula by Ecommerce Excellence

27 min listen

Pawel Ogonowski | Overcoming Failure to Implement: When you do business online, your most valuable commodity is… data. But all the data in the world doesn’t mean anything unless you know how to analyze and use it to boost your profits. And, of course, you need to know what data is important in the first p by Ecommerce Excellence

27 min listen

Alex Fredheim | Doubling Revenues From Google Ads: Too many companies are focused on the “latest and greatest” Google Ad strategies… while forgetting about the basic tactics that will have a much bigger impact on their ROI. By doing so, Alex Fredheim, founder of Ascendancy Digital, was able to double the by Ecommerce Excellence

41 min listen

Will Evans | The Impact of Optimizing Lifetime Value: In the ecommerce world, email marketing remains one of the most powerful revenue drivers. But many online retailers are losing out because their email strategy isn’t as powerful as it should be in some of the most important elements of generating profits. by Ecommerce Excellence

36 min listen

Bill D'Alessandro | Building a Strong Brand: Many ecommerce entrepreneurs fall into a trap, says Bill D’Alessandro, CEO of Elements Brands. They think a high Google ranking is a good gauge for the health of the business. And that if a majority of their sales come through Amazon… that’s a good thing by Ecommerce Excellence

36 min listen

Ciaran Vipond | Creating Memorable Marketing: Ciaran Vipond’s ecommerce shop sells a very specific type of item, within the already specific niche of jewelry. We already know that purchases like this are a need… not a want. So, the product – and all the marketing – must appeal to emotions. For Ciaran by Ecommerce Excellence

26 min listen

Shep Hyken | Ecommerce Customer Service Secrets: In our Digital Age, it’s tempting to digitize your ecommerce business’ customer service department as well. Award-winning speaker and author Shep Hyken contends that, when you take away the “human touch,” you’ll find you’ve lost a key element that keeps p by Ecommerce Excellence

34 min listen

Arnout Hellemans | The Three Pillars of Successful SEO: Too many entrepreneurs want all the bells and whistles for their ecommerce site… and the hottest digital marketing strategies to bring in traffic. But, says Arnout Hellemans, they often don’t get the results they expect… because they forgot to perfect the by Ecommerce Excellence

46 min listen

Scott Bintz | When Principles Boost Profits: Early in his eCommerce career, Scott Bintz was focused on more: more customers, more sales, more employees, etc. But, he says, it was only after he looked beyond those conventional measures of success that his company experienced exponential growth. We di by Ecommerce Excellence

43 min listen

Patrick Adair | A Hobby Turned Ecommerce Success Story: When Patrick Adair first started his ecommerce business selling custom jewelry rings made out of rare and exotic materials… he didn’t even have a website. He wanted to see if there was a market first, and he found it on Instagram. And from that beginning by Ecommerce Excellence

41 min listen

Eric Bandholz | The Ecommerce Business That Doesn’t Sell Products: Despite being a successful ecommerce entrepreneur, Eric Bandholz doesn’t sell products. At least that’s how he thinks of his business, Beardbrand. Instead he believes he’s selling confidence and making his customers feel good about themselves by helping t by Ecommerce Excellence

27 min listen

Tal Rotman | Is Your Ecommerce Site Being Hijacked?: Thousands of customers… millions of dollars in revenue… are being lost to an insidious type of malware that is very widespread among ecommerce sites yet remains very little-known. It’s estimated that it hijacks 25% to 30% of customer sessions on ecommerce by Ecommerce Excellence

28 min listen

Joris Bryon | It’s All About the Data: We turn the tables on host Joris Byron in this episode. Business consultant Steve Gordon grills him on the unorthodox ways he helps his client increase revenues in ecommerce businesses. For one, Joris says you don’t have to increase traffic. In fact, he s by Ecommerce Excellence

38 min listen

Randy Stocklin | Running a Multiple-Brand Business: Buying an existing business can be a great way to kick-start your ecommerce career. But not so fast, says Randy Stocklin, co-founder and CEO of One Click, which has three eyewear brands online. He shares eight key factors to look for in a quality acquisit by Ecommerce Excellence

31 min listen

Nathan Hirsch | Who Should You Hire First?: When Nathan Hirsch was running his first ecommerce ventures he thought he could go it alone. But when busy season kicked in and orders picked up… he knew he needed to hire an employee. But he made enough bad hires along the way that he was inspired to cre by Ecommerce Excellence

23 min listen

Dennis Moons | The Evolution of Google Ads: Google has a tremendous power to transform your ecommerce business, admits Dennis Moons, who’s spent millions on the ad network. But it’s up to you to make sure they’re using that power in the right way and not taking too much control of your campaigns. by Ecommerce Excellence

42 min listen

Emmanuel Eleyae | More Money, More Problems… and Here Are the Solutions: Emmanuel Eleyae grew an ecommerce business from nothing to $5.5 million in revenue in two years. Along the way, he made a lot of mistakes… but he also learned the most effective ways to reach his target market and effectively manage a growing business. Th by Ecommerce Excellence

37 min listen

Greg Finney | Growing a Business Organically: It was a trip around the world that inspired Greg Finney to start his company 2Modern.com in the early days of ecommerce. He’s sold modern furniture and contemporary home décor – high-end, quality stuff – since 2003. He was breaking new ground; there was by Ecommerce Excellence

28 min listen

Sam Gastro | The Power of Upfront Value: Sam Gastro sold a gift card on eBay several years ago and made a few bucks. But that one transaction inspired an ecommerce business that today is in the seven figures. It’s a great example of seeing a problem in the market (that, in this case, nobody else by Ecommerce Excellence

30 min listen

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Rachel Johnson Greer | Amazon Insider Reveals Her Secrets

Rachel Johnson Greer | Amazon Insider Reveals Her Secrets

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