Ian Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why. He and his colleagues have come up with a formula, using a group of key numbers from your business, that can pinpoint where to make changes to take your venture to the next level.  Does your business measure up? Ian walks us through the benchmarks you should look at… and where they should be for a business of your size. Often, he says, working on the low hanging fruit first can yield huge improvements. He says that conversion rate optimization is often the last thing to look at in this effort. We talk about that, as well as… 
The power of the Market Square Test
How to figure out where exactly you’re losing customers
Why most companies can ignore today’s eCommerce industry trends
The most important metrics too many eCommerce entrepreneurs ignore
And more