When Patrick Adair first started his ecommerce business selling custom jewelry rings made out of rare and exotic materials… he didn’t even have a website. He wanted to see if there was a market first, and he found it on Instagram. And from that beginning he was able to grow Patrick Adair Designs to the powerhouse it is today.But he’s moved beyond Instagram. First, to YouTube, where he attracted even more of a following. And now to another social network that he says has radically changed his marketing approach over the last year or so. Patrick tells us about the power of that network (which has actually been around quite awhile), as well as his bootstrap startup strategies that got him to where he is today.Tune in to find out…
The best technique for tweaking your marketing and product lineup
How to use the Less Profit Loss Leader Approach
The hardest part of creating a YouTube channel – and how to overcome it
Strategies for pricing your products for maximum profitability
And more