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How KeySmart Made $1.3 Million on a Product Launch

How KeySmart Made $1.3 Million on a Product Launch

FromThe Unofficial Shopify Podcast: Entrepreneur Tales


How KeySmart Made $1.3 Million on a Product Launch

FromThe Unofficial Shopify Podcast: Entrepreneur Tales

ratings:
Length:
58 minutes
Released:
Jan 16, 2018
Format:
Podcast episode

Description

When starting out with your store, most folks struggle to get their first sale.
Then, if you do find your product-market fit, and get traction in your niche, you set your sites on growing to your first million dollars in revenue. And if you can get there, you’d feel pretty great.
Now what if I told you our guest today got to a million dollars in revenue in a few months on a single new product launch with pre-orders.
Pretty wild, right?
On today’s episode, we’ll pull back the curtain on this monumental success.
Andy Bedell is the head of marketing for KeySmart, one of Shopifys largest e-commerce stores. He is an experienced advertiser and email marketer with over $20 million in revenue under his belt.
In addition to KeySmart, Andy has consulted advertising agencies, other eCommerce stores, and several Kickstarter campaigns.
Before entering the eCommerce world he ran advertising for the University of Chicago Booth School of Business Executive Education department.
You'll learn:

How they got into a partnership with Tile
How Andy approached business development through partnerships
How did the crowdfund model helped with their campaign
The pros & cons of crowdfunding on your Shopify store vs going with Kickstarter

Tune in for more details!
Resources

KeySmart Pro Product Page
Crowdfunder
KeySmart
FB Video Ads

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Released:
Jan 16, 2018
Format:
Podcast episode

Titles in the series (100)

“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.