If you are looking for ways to have more funds for your business and looking at equity crowdfunding as one of your options, this episode is for you.In this episode, Erica Feucht, co-founder of Pit Liquor, enlightens us about equity crowdfunding and how their business benefited from it. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEJust because the products work doesn’t mean you can sell them. You have to market it.Equity crowdfunding is like selling some part of your company to a venture capitalist, except, you as the owner and co-founder, still get to call the shots.Find yourself a quality media buyer and spend good money on them.You have to make sure you fall into a price range that the agency is happy to work with. Otherwise, it’s not going to be a good experience.App: Katana, Shopify (inventory planning)https://apps.shopify.com/katana-mrp-manufacturing-and-inventory-managementBook: Raising a Secure Childhttps://www.amazon.com/Raising-Secure-Child-Attachment-Resilience/dp/1462527639Podcast: Hitting the Markhttps://podcasts.apple.com/us/podcast/hitting-the-mark/id1439135187TODAY’S GUESTErica Feucht is the CEO for Distilled Bath and Body.Pit Liquor is a product under Distilled Bath and Body, Inc. It is a natural deodorant created with organic antibacterial ingredients you can find in kitchens worldwide, including whiskey, rum, and vodka.Connect and learn more about Erica and Pit Liquor here:Website: https://distilledbathandbody.comLinkedin: https://www.linkedin.com/in/erica-feucht-9918572b/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!