In this first part of this Feature, Kate Weiler, Co-Founder of Drink Simple, breaks down the journey to creating Drink Simple. She shares her own entrepreneurial story starting as a dedicated triathlete to discovering her passions in a healthy, holistic lifestyle.    There was no better way to delve into that passion than through her discovery of maple water.   Despite popular belief, maple water is not equivalent to the maple syrup we put on our pancakes. Water is actually the original form it takes before being boiled down into the syrup.    Without the boil, it is a must-try hydrating water that holds numerous benefits such as anti-aging, athletic booster, and a possible hangover helper for just after the upcoming holidays. In Part 1, Kate discusses Introducing Drink Simple; The origins of Kate Weiler and how she came to create Drink Simple; Walking through the research process before starting a company; Getting back to the basics and cold calling; Finding creative marketing solutions to better your brand in a growing market; Moving through the hardships of building a brand and much more. Join us while Ramon Vela interviews Kate for The Story of a Brand, and listen to her share the inside story. For more on Drink Simple, visit: https://drinksimple.com/ * This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by CartText - https://carttext.com/