**This episode is brought to you by ATTN Agency and CartText**   In the second part of this Feature, Darren Rude, CEO and founder of Youtheory tells how collagen helps relieve stress. He happily explains the joy of making something great. He suggests few collagen categories for beginners. The conversation moves to the misconception that all collagens are animal-based, which Darren clears up. He characterizes products with their usefulness in solving problems related to immunity, sleep, nails, hair, and many more. In part 2, we discuss a List of some other interesting products; How customer see results; What is preferable for newcomers to collagen; What are his recommendations for people looking for good health; What he would have done differently; Are they are taking online orders or focusing on retail; Reveals the new weight loss products and where to get them; and so much more. Join Ramon Vela and Darren as they break down the inside story on The Story of a Brand. For more on Youtheory, visit: https://www.youtheory.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/