In this second part of this Feature, Alastair Dorward, CEO of OLIKA, continues his discussion on how OLIKA is reimagining the Hand Sanitizer market. Being an entrepreneur beforehand, Alastair saw the potential that this category offered by redesigning the idea of hand sanitizer and taking it to the next level. With his company Olika, he has done just that. Through Olika, Alastair is reaching its goal to add hand sanitizer to the average consumer’s daily routine. As hand sanitizer is no longer used upon necessity, Olika strives to design it for your every day.  It’s created to be portable, functional, and reusable. So tune in as Alastair not only talks about the product but gives an inside look at creating a fashionable hand sanitizer. In Part 1, Alastair discusses The importance of design; Focusing on consumer engagement with the product; Creating a product that’s also reusable and sustainable; Painting an image for the product that’s photogenic; Adding hand sanitizer to your skincare regimen; The future of Olika; And much more. Join us while Ramon Vela interviews Alastair for The Story of a Brand, and listen to him share the inside story. For more on OLIKA, visit: https://olikalife.com/ * This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.