**This episode is brought to you by ATTN Agency and Repeat**   In the first part of this Feature, we’re reuniting with the brand Olipop. Olipop is a company dedicated to re-innovating soda. For soda fiends, it's hard to give up name brands no matter how unhealthy it is simply because there's a nostalgia associated with some of the large conglomerate soda brands. Now Olipop has created a soda that recreates the feeling of classic sodas but without the harm. With Olipop, you could have a refreshing drink that not only tastes good but contains multiple health benefits, such as helping your digestive system. Join Ramon Vela to hear how co-founder David Lester, and creative director Tristin Kincaid, are bringing you a new kind of soda. In part 2, we discuss David and Tristin’s mentor experience; The 100ft overview of Olipop; the Effects of the pandemic on the brand; The direction of the brand for the future, and much more. For more on Olipop, visit: https://drinkolipop.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/