**This episode is brought to you by ATTN Agency and Repeat.**   In the second part of this Feature, we dive deep into what makes Keho Life new, innovative and healthy. We go into details about the products and their constitution. Tekla Back, Founder of Keho Life, made it her mission and goal to help people switch to healthy diets after seeing how problematic obesity has become. Find out how she built Keho from the ground up with the help of knowledge, passion, and research. Thus, Keho is "food packaged, not packaged food." This is the story of Keho - the brand that believes in collaboration, not competition. In the second part, we address: How obesity is becoming an epidemic; What the Covid-19 pandemic taught us in terms of food; Advice and lessons for young founders; Competition in the market; The products itself and their structural breakdown; Why Keho is one of a kind; What the website offers and plans; and much more. Join Ramon Vela and Tekla as they breakdown the inside story on The Story of a Brand. For more on Keho Life, visit: https://keho.life/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/.