**This episode is brought to you by ATTN Agency and Daasity**   In the second part of this Feature, Jani Tuomi, co-founder of imaware, shares more about their initial startup journey. How he faced denial by some doctors while others favored giving patients and consumers more data. He further explains different tests accessible to people. Jani gives a brief description of their testing with costs. Then elaborates the exploitation dealt by patients due to hospitals' huge profit margin and the current healthcare system in general. He provides his advice for people looking to be healthy. In part 1, we talk about: Why doctors wanted to control or support; What are the testing options available; How imaware is assisting others; Gives an account of rates for particular testing; How monopolies push the price; What makes their testing cheaper; Why healthcare should be focused on consumers; What is the testing process; What are his recommendations; How they help brands; and much more.  Join Ramon Vela and Jani as they breakdown the inside story on The Story of a Brand. For more on imaware, visit: https://www.imaware.health/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story