**This episode is brought to you by ATTN Agency and Repeat.** It all started with Marcy's 30th birthday. While she was still recovering from her car accident, she experienced the miraculous benefits of using CBD, which one of her close relatives gifted on her birthday. After that, she spent a lot of time educating herself and other women about the benefits of CBD. However, one sentiment she heard over and over again stayed with her. Women would tell her that "they had run out of options in their health and recovery, and they were frustrated." Coco Meers, CEO and Co-founder, and Marcy Capron-Vermillion, CPO and Co-founder of Equilibria, share their journey in building a brand to empower women and help them achieve their wellness goals with CBD. Their mission, to restore balance in the lives of women. In Part 1, we talk about: Broad Overview of the brand; How they got the idea to start their own brand; How Equilibria is different from other brands; How they personalize every service; The deep insights from their quality control process. Join Ramon Vela, Coco, and Marcy as they breakdown the inside story on The Story of a Brand. For more on Equilibria, visit: https://myeq.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit signup.getrepeat.io.