In part 2 of our Feature, we continue the conversation with Ray Li about his brand Sene. Sene is a custom clothing company that’s innovating the shopping experience.    No longer does clothing have to be size-centric; instead, it is worn with ease as your attire is customized to fit you.    Sene is about creating a thoughtful experience for each consumer to create a personal atmosphere that fast fashion doesn’t always seem to capture.    It all starts with a 60 second Smart Fit quiz to upload your measurements and any sizing preferences. After that, it’s sewn and shipped right to your doorstep.    For those who are eager to try out Sene but are unsure about any fitting mishaps, there is a 60-day guarantee for all orders.  Alterations are made within those 60 days until you find your perfect fit.    Listen in as Ramon Vela and Ray LI discuss the future of custom clothing on The Story of a Brand.   In part 2, Ray discusses the following: The importance of believing in your vision; Breaking the traditional suiting market; Going into the trial and error of growing the company; Changing conventional approaches to starting a modern clothing brand; Walking through the Sene customer experience; The Sene VIP program; Advice for future entrepreneurs; and much more.     For more on Sene, visit:  https://senestudio.com/   *   This episode and our entire podcast are brought to you by ATTN Agency.    ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   This episode is also brought to you by Forum Brands.   Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?    If this sounds like you, you should get to know Forum Brands.    Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses   If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.