It is important to always remember that you are selling to people and not to robots. People want to see all the different ways that your products can make their day better. This is what makes your conversion rate higher.In this episode, Jordan talks about a conversion rate optimization case study that he and his team did to their brands. He walks us through why and how they were able to up their conversion rate by 79% month over month, and how you can apply these learnings to test in your brands.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYou can hire expensive agencies to do CRO for you, but it’s only recommended to do that if you are above the $5M mark.Conversion rate optimization is not just simply changing the color of a button.Big levers that you can pull to up your conversion rate on your website:1. Best practice is to have between 4 and 6 photos per product. The more, the better.In the fashion/apparel world, make sure that people see your items in everyday use with lifestyle images. The more that you can do to explain your products, the better. 2. Make all of your product descriptions better.Search through every single descriptor of your product and put it in there.Give people a reason to purchase.Use triggers to sell products.3. Having a saleDuring sale seasons, your conversion rate is higher because your prices are lower.4. Feature your best-sellers on every brand page.Tell people what other people buy and why they should love your brand.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast