****This episode was brought to you by ATTN Agency and Forum Brands.   In response to the recent pandemic, tons of different markets have been making the jump to direct-to-consumer shopping. Whether it’s ordering food, buying take-home tests to check your health, or even getting your prescription renewed, anything could be found at the tip of your fingers and in the comfort of your own home. In the second part of this Feature, we sit back down with Andrew Bilinsky, co-founder and CEO of Lensabl. Through Lensabl, not only can you get your prescription renewed, but every customer could access quality optical care without leaving home. After trial and error, Andrew and his team perfected the first version of Lensabl, starting with lens replacement in 2017. Lens replacement allowed customers to replace the lens in their glasses without ever having to replace the frame. Now today, Lensabl has added tons of new services. Listen today as Ramon Vela and Andrew discuss how Lensabl is striving to be your one-stop-shop for all things optical. In part 1, Andrew discusses: Working with updated tech such as Shopify; Creating the digital transformation for optical care; Using timing to your advantage; Expanding the market; Changing the traditional eye experience to bring accessible and affordable care; Where to find Lensabl; and much more. For more on Lensabl, visit: https://www.lensabl.com/ * OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by Forum Brands. Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum Brands. Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses. If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.