**This episode is brought to you by ATTN Agency and Repeat**   In the second part of this Feature, we catch up with Co-Founder David Lester and creative director Tristin Kincaid, as they discuss Olipop as “a healthy alternative to soda” with the main goal of bringing “the benefits of digestive health to a broad audience," and how they've chosen soda as the vehicle to do that. Since our last Feature with Olipop, the brand has expanded its product to additional markets allowing them to reach new audiences. Olipop could be found in Whole Foods, Kroger, and soon, Target. Like traditional soda, Olipop is accessible and recreates that nostalgic feeling we all love from the sodas of the past. Join Ramon Vela, David Lester, and Tristin Kincaid, and learn the inside story of a brand. In part 2, we discuss: Ways to widen your audience; How to approach your potential customers, Launching in new venues; Hearing feedback about the brand; The future of Olipop marketing, and so much more. For more on Olipop, visit: https://drinkolipop.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/