In the second half of this Feature, we sit back down with Richa Gupta, creator of Good Food for Good, to discuss the importance of eating Good.    As a young mom and marketing executive, Richa wanted to create a solution to making healthy food that tastes good.    With her first line of cooking sauces to “table sauces,” Richa offers alternatives to condiments that usually contain a lot of sugar, such as ketchup, in the commercial processed versions.    Through Good Food for Good, she has taken everyday sauces that we’ve grown to love and has created vegan, no-sugar-added versions that are not only healthy but help make food taste better.    Good Food for Good is a great way to inspire yourself to start or continue cooking at home and for anyone looking for a break from fast food and mobile delivery orders.    In part 2, Richa discusses Finding your purpose and working towards it always; Talking about being a B Corp company; How to stay true to being a B Corp; The importance of taste in a healthy diet; You won’t believe how much sugar is in BBQ Sauce and Ketchup; Believing in the slow food movement; Talking about giving back during the holidays; and much more.   Join us while Ramon Vela interviews Richa for The Story of a Brand, and listen to her share the inside story.   For more on Good Food For Good, visit: https://goodfoodforgood.ca/     *     This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.     *     This episode is brought to you by Repeat, the easiest way for your customers to reorder products they love.   Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.    But with monthly churn rates pushing 10% across the industry, Repeat has a better way.   Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.   Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.    The result? Higher LTV, better margins, and more insights on your best customers.   To learn more, visit https://signup.getrepeat.io/