In the second part of this Feature, Zak Williams, Co-founder, and CEO of PYM (Prepare Your Mind), a PYM is an all-natural, non-GMO, gluten, and no-sugar-added, “Original Mood Chew,” walks us through the three active compounds of the Mood Chew specifically highlighting one called GABA.   As Zak explains, GABA provides natural anxiety and stress relief with benefits such as becoming more focused, relaxed, and present as well as providing a better night’s rest.   Through dedicated food science and a passion for the cause, Zak shares with us a fully natural tool to help your mental health journey in the best way possible.   With many more flavors to come in the future, PYM is creating an alternative option for those looking for stress relief in a fun chewy form.    In Part 2, Zak discusses Building a mission-driven brand; Going through the active compounds in the chews; Talking about the demographics and target audience for PYM; The Future of PYM; Working through the growing pains of a new business; Discussing the food science of the gummies; Using your passion to get through the stressful logistics of starting a business; and much more.   Join us while Ramon Vela interviews Zak on The Story of a Brand and listen to him share the inside story of a brand. For more on PYM, visit: https://youcanpym.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand