In today’s The Story of a Brand Feature, Richa Gupta, Founder & President of Good Food For Good, talks about how her business helps her truly make a difference.   Starting in the fashion industry, Richa followed the path of “moving up the corporate ladder” until she found her true calling in the food industry.    Understanding how harmful processed food could truly be for the body, Richa created Good Food for Good, a line of sauces for both cooking and topping to encourage everyone to keep cooking.   Not only does it inspire others to keep cooking, but Good Food for Good also stays true to their Buy One, Feed One model.    For every product bought, their company will donate a meal to fight world hunger. It is her passion, and it’s healthy; it’s truly Good Food for Good.    In part 1, Richa discusses Starting Good Food for Good; Richa’s journey into discovering her calling; Understanding what processed food does to us; The first year of building the company; Molding your company to reach your goal; Using your support system; and much more.   Join us while Ramon Vela interviews Richa for The Story of a Brand, and listen to her share the inside story.   For more on Good Food For Good, visit: https://goodfoodforgood.ca/     *     This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.     *     This episode is brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love.   Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.    But with monthly churn rates pushing 10% across the industry, Repeat has a better way.   Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.   Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.    The result? Higher LTV, better margins, and more insights on your best customers.   To learn more, visit https://signup.getrepeat.io/