****This episode was brought to you by ATTN Agency and Daasity.   In the second part of this Feature, we’re breaking the mold with Laura Modi, CEO, and Co-Founder of Bobbie. Laura and her co-founder, Sara Hardy, created Bobbie as a way to produce a healthy, organic baby formula for all mothers. As they break the stigma against baby formula, Laura and Sara also do all they can to support women, no matter the situation. With each sale of their product, they donate to non-profit organizations to help make formula affordable and accessible to every mother. Not only does Bobbie help make a difference for mothers, but Bobbie also helps to perfect recipes to help give your baby all of the nutrients that they need. All in all, as Laura mentions in the episode, “whatever you are feeding your child, they are going to be great. And you are going to be great and you've made the right decision, and no matter what you choose to feed your child, you shouldn't feel guilty.” In part 2, we discuss Supporting mother entrepreneurs; Setting future generations up for success; Where to reach Bobbie; The ingredients included in Bobbie; Perfecting the recipe. Join Ramon Vela and Laura as they breakdown the inside story on The Story of a Brand. For more on Bobbie, visit: https://hibobbie.com/ * OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. Get a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. Visit https://www.attnagency.com/storyofabrand/ * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to better understand critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story