On today’s episode, we sit back down with Ashley Nickelson, Founder and Chief Snack Officer of BTR Bars.   BTR Bars, as in Bold, Tenacious, Resilient, is a company meant to break the habits of mindless snacking and inspire other women.   Ashley’s made it her goal and the company's goal to support, connect, and build up other women. Starting a company isn’t the easiest, especially if you’re trying to start an entrepreneurial journey while keeping a work/life balance.   Although as Ashley mentions, it’s that “passion” that keeps you from getting “burnt out.” For all women who do 110% in both work and life, you’re truly celebrated at BTR Bars for following your passions.  Staying true to her mission, listen in as Ashley talks about her own passions as well as an in-depth look into the making of BTR.   In part 2, Ashley discusses Her journey with branding and building the company; Creating a community; COVID Impacts; Starting your entrepreneurial endeavor; Following your passions; Trying BTR Bars; The different uses of each flavor; The Future of BTR Bars; and much more.   Join us while Ramon Vela interviews Ashley for The Story of a Brand, and listen to her share the inside story.   For more on B.T.R. Bar, visit: https://www.eatbtrbar.com/   *   This episode and our entire podcast are brought to you by ATTN Agency.    ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   This episode is brought to you by FlavorCloud.    Who wants to deal with international shipping, customs, duties, and taxes.   FlavorCloud makes it easy for fast-growing DTC brands and 3PL partners to ship globally in just a few simple steps.    Let FlavorCloud manage it all. For more details, visit www.flavorcloud.com   *   This episode is also brought to you by CartText.   Are you interested in improving your Abandoned Cart Recovery rates?   Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.   One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.    To learn more, visit https://carttext.com/