In part 2 of our Feature, we sit back down with the Co-founder and CEO of Justuno, Erik Christiansen. In our last conversation, we covered Erik’s hero’s journey into creating Justuno.    In today’s episode, we’re talking about the keys to building and maintaining a successful brand. As Erik explains in the show, there are so many variables in starting a company that sometimes you forget about the “basics of the shopping experience.”    With small adjustments such as installing new ways to communicate to your customers, Justuno helps you become familiar with the marketing strategies that work best for you.    With Justuno, Erik and his team are here to ease your way around e-commerce marketing so you could continue building your dream brand. Tune in today as we talk about the value of Justuno.    In part 2, Erik discusses Engaging with your customers during their shopping experience; Shopping your own site; Using communication as a turning point; The advantage of having a DTC brand; The value of Justuno; Being thankful for the team; and much more.   Join Ramon Vela and Erik to discuss Justuno on The Story of a Brand.   For more on Justuno, visit: https://www.justuno.com/ramon/   *   OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.    ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   This episode is brought to you by TryNow.   Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally?    Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.   They use TryNow to automate a Try At Home program.    With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep.    DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values.    If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.