In the first part of this Feature, Benjamin Davis, Founder & CEO, joins the show today to talk about TryNow. TryNow is the software designed to bring the shopping experience that customers want to your Shopify store. Want to try on a specific jacket? Maybe you’re wondering whether those jeans fit with your favorite top? More importantly, maybe you’re concerned about making financial commitments and having to go through the hassle of return policies before even thinking about making a purchase.    Despite all those concerns that we’ve had before, TryNow brings the fitting room experience right to your doorstep. No financial scares, no messy return policies, all you do is pay for what you want to keep. With this episode, you'll discover that when you provide shoppers with something that they want, it improves the economics for the brand as well. And so it's a win-win for everyone involved, the shopper and the brands.    In the first episode, Benjamin discusses The Introduction and Value of TryNow; Bridging the Gap Between the Shopping Experience to E-Commerce Brands; Growing Through COVID; Fine-tuning the Details of the Software; Expanding the Experience of the Traditional Shopper; Introducing “Paycology” - the Psychology of What Customers are Thinking as They Check Out; The Importance of Building Product for the standpoint of the Consumer; and much more.     Join us while Ramon Vela interviews Benjamin in Part 1 of this episode and listen to him share the inside story of a brand.   For more on TryNow visit: https://www.trynow.io/