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    122: Boost Your Customer Experience By Turn Order Tracking From A Cost Center To A Profitable Marketing Channel

    122: Boost Your Customer Experience By Turn Order Tracking From A Cost Center To A Profitable Marketing Channel

    FromeCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

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    122: Boost Your Customer Experience By Turn Order Tracking From A Cost Center To A Profitable Marketing Channel

    FromeCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

    ratings:
    Length:
    45 minutes
    Released:
    Dec 31, 2020
    Format:
    Podcast episode

    Description

    Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today’s episode is Yaw Aning the Co-Founder & CEO of Malomo.They are a post-purchase marketing app that helps brands turn order tracking from a stale experience typically handled by carriers into a branded marketing channel.Over the past two years, Malomo has helped Shopify brands track millions of packages and drive millions in repeat revenue from their transactional shipping notifications to their customers. Let’s jump in and learn more about Malomo and why the post-purchase experience is vital to brand trust and loyalty...What You Will Learn TodayThe long-term benefits of a great delivery experience for your Shopify brand.Benefits of sending proactive notifications to your customers to make sure they get ahead of any worry or frustration.How to decrease support tickets related to shipping by over 50%.How to drive immediate repeat purchases, education, and loyalty.Links And Resources MentionedMalomoGet 30% Off For 3 MonthsCustomer Retention 101: Grow Your Business by Selling More to Current CustomersThe Future of Ecommerce in 2021Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. Hosted on Acast. See acast.com/privacy for more information.
    Released:
    Dec 31, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, with specific focus on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your own direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you achieve success. Twice a week, I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing you with in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.