In the second part of this Feature, Ken Tomita, Co-founder, and CEO of Grovemade, highlights the importance of his engineering pedigree – not because it landed him an engineering job, but because he got used to iterating and failing and going back to the drawing board. Grovemade started out making laser engraved bamboo iPhone cases. They then pivoted to laser-engraved artwork. Now, Ken is trying to figure out what he wants the next move to be. He speaks on this topic with a lot of excitement as he dives into the possibilities for the next pivot. He explains that his customers care about their work and being productive. He shares that same mentality which is why his products seem to speak so directly to consumers. In part 2, we hear about the iterative process in his business, the path Grovemade took, and why he does what he does.   Join us while Ramon Vela interviews Ken on The Story of a Brand and listen to him share the inside story of a brand. For more on Grovemade, visit: https://grovemade.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or you need to start putting together your game plan for 2021, I have one piece of advice, you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   This episode is also brought to you by MuteSix -  http://mutesix.com/storyofabrand