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Ep 288: Effective Creatives for 2022 With Jordan West

Ep 288: Effective Creatives for 2022 With Jordan West

FromSecrets To Scaling Your Ecommerce Brand


Ep 288: Effective Creatives for 2022 With Jordan West

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
17 minutes
Released:
Jan 19, 2022
Format:
Podcast episode

Description

As we work our way down the list of what works in 2022 for E-Commerce, let’s not forget the visual part of every ad, the creative.In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference.Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODEFlat lays are still performing fairly well but they don't tell a story in the kind of way that people in 2022 want to be talked to and the way they're consuming content.The most visited app in 2021 is Tiktok.This is a huge time to make content that is working on the Tiktok platform.Instagram Reels, Instagram Stories, and Facebook Stories make incredible results in return on ad spend.We've seen with one of our own brands a 7.5% return on ad spend on Snapchat.The kinds of creatives that will actually workVideo creatives should always educate and entertain. [Edu-tain]Audio is your friend and audio is the way you're going to explain your items. Voice overlays are still gonna continue to absolutely kill in 2022.After educating and entertaining people, make sure to have a strong call to action. The videos that work on Tiktok are generally gonna work on Youtube as Youtube ads. It's all about those first 3-5 seconds hooking people so they actually want to listen to what you're going to have to say.  Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Start for free at https://knocommerce.com/pages/mmWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply
Released:
Jan 19, 2022
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!