Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #232, where we'll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that's purpose-driven and effective. By the end of this episode, you'll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you'll be unstoppable! Let's face it, we all want to create content that makes an impact. But the difference between the content creator who's just winging it and the savvy jewelry business owner who's crushing their marketing game is simple - having a specific goal in mind. So, let's dive in and start setting some SMART goals that will guide your content creation journey to success! I'll be covering: What should a "good" goal include? What are some of the types of goals you can set for your jewelry marketing content?  How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important! How to start brainstorming ways to use content in service of your goals. From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278 Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping https://www.modernretail.co/technology/why-retailers-and-platforms-rushing-to-incorporate-ai-and-chatgpt-into-online-shopping/ 14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-ways-for-marketing-teams-to-get-customers-engaged-with-a-fun-competition/?sh=591d33872f2f Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Add A Pearl - https://addapearl.com/ Transcript: https://joyjoya.com/jewelry-marketing-content-goals 00:00 - Start 3:41 - Primary Episode Content 26:22 - Jewelry Brand Case Study 31:23 - The Gold Mine 36:32 - Jewelry and Marketing News Articles