Visit https://joyjoya.com/jump for all the details. In this episode, I'm going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses - why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in your target customers - connecting with them beyond the superficial and building an enduring bond. So how do you not only evoke emotion but also keep someone interested for the long term? Storytelling is the key. Keep listening or watching for: Why are stories so powerful? What are the opportunities in storytelling for jewelry brands? What shapes do stories take? And how can you be a better storyteller, no matter what kind of resources you have? If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023 To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.    Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump   News Articles: Vrai Ramps Omnichannel Approach Amid Surging Demand for Lab-Grown Diamonds https://www.pymnts.com/news/retail/2023/digital-first-lab-grown-diamond-retailer-vrai-brings-brand-to-bergdorf-saks-and-beyond/ Gen Z is driving luxury sales as wealthy shoppers get younger https://www.cnbc.com/2023/01/17/gen-z-is-driving-luxury-sales-as-wealthy-shoppers-get-younger.html How Cartier’s New Vintage Program Restores (and Resells) Coveted Watches and Jewelry https://robbreport.com/style/jewelry/cartier-vintage-program-1234797616/ Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Alex Monroe Jewellery - https://www.alexmonroe.com/   Transcript: https://joyjoya.com/jewelry-storytelling   00:00 - Start 3:34 - Primary Episode Content 17:49 - Jewelry Brand Case Study 23:33 - The Gold Mine  32:06 - Jewelry and Marketing News Articles