Episode #233 - "Metrics that Matter: KPIs for Jewelry Marketing Success" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #233! Today, we're going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals. Last time, we talked about setting SMART goals, but that was just the beginning. If you want to track your jewelry marketing progress and celebrate your successes (with cake and champagne, of course), you need to know about KPIs. Without them, you're just guessing - and who wants to do that? I'll be covering: What's a key performance indicator, and why do you need to have KPIs? What are some common KPIs for jewelry marketing content? How do you choose the KPIs you should be monitoring? From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’ https://digiday.com/marketing/as-influencer-marketing-continues-to-mature-heres-why-brands-are-hiring-creators-as-creative-directors/ Email Personalization: The Forgotten Art of Making People Feel Heard https://ceoworld.biz/2023/03/01/email-personalization-the-forgotten-art-of-making-people-feel-heard/ A new economic engine for culture: What comes after social media as we know it https://on.substack.com/p/2million Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump BigCommerce Ecommerce Formula - https://www.bigcommerce.com/blog/one-powerful-formula-help-reach-online-sales-goals-sellmore/ Kay Jewelers - https://www.tiktok.com/business/en-US/inspiration/kay-jewelers-691 Transcript: https://joyjoya.com/jewelry-marketing-kpis 00:00 - Start 4:07 - Primary Episode Content 22:11 - Jewelry Brand Case Study 22:52 - The Gold Mine 29:58 - Jewelry and Marketing News Articles