Visit joyjoya.com/jump for all the details. In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers. If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023 To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: Win $1,500 to Go on 15 First Dateshttps://www.shaneco.com/theloupe/articles-and-news/win-1500-for-15-first-dates/ How Susan Korn of Susan Alexandra Built a Brand That Sparks Joyhttps://www.whowhatwear.com/second-life-podcast-susan-alexandra/slide2 6 Mindsets Every Entrepreneur Must Adopt to Maximize the Power of Marketing Psychologyhttps://www.entrepreneur.com/growing-a-business/6-mindsets-you-need-to-adopt-to-reach-your-marketing-goals/440913 Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jumpCatbird - https://www.catbirdnyc.com/"Making Yourself Proud, Happy, and Grateful" by Eric Teplitz - https://inspiredlivingblog.wordpress.com/2021/12/27/making-yourself-proud-happy-and-grateful/ Transcript: https://joyjoya.com/branding-jewelry-business 00:00 - Start3:39 - Primary Episode Content16:13 - Jewelry Brand Case Study22:54 - The Gold Mine 26:45 - Jewelry and Marketing News Articles