Episode #228 - "Leverage the Power of Content in Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'm going to introduce you to the concept of content marketing for your jewelry brand. I'll demonstrate how to make your jewelry business' brand identity and storytelling tangible and accessible for your target customers - through the power of content. If you're ready to pursue a jewelry marketing strategy that will set you up for long-lasting success and keep paying you dividends over the months and years, then you'll want to keep listening or watching for: What is content marketing for jewelry brands? What makes it different from other types of jewelry marketing, and why does it specifically benefit jewelry brands? How to start thinking about content marketing for your jewelry brand, so you can prepare yourself for the next few episodes, where I'll progressively walk you through more lessons about content marketing, step by step. From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.  Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump   News Articles: TreSemmé tests new storytelling format for latest product launch https://www.glossy.co/beauty/tresemme-tests-new-storytelling-format-for-latest-product-launch/ How ChatGPT Drives Ecommerce Conversions https://www.practicalecommerce.com/how-chatgpt-drives-ecommerce-conversions Chipotle Creates Jewelry Collection in Honor of Valentine's Day https://www.qsrmagazine.com/news/chipotle-creates-jewelry-collection-honor-valentines-day   Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Clean Origin Blog Post - https://www.cleanorigin.com/blog/how-to-pick-an-engagement-ring/ Content Marketing Institute - https://contentmarketinginstitute.com/what-is-content-marketing/   Transcript: https://joyjoya.com/content-marketing-jewelry-business   00:00 - Start 3:41 - Primary Episode Content 15:49 - Jewelry Brand Case Study 19:28 - The Gold Mine  25:12 - Jewelry and Marketing News Articles